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Listing Your Home
When you appoint Colette Cooper, Broker as your agent you will also sign a listing agreement. This agreement is a legal contract which establishes the asking price for your property, and duration of the agreement with us, compensation to be paid to us for services rendered, and information about you home and property. At the time of listing, you will also be asked to sign a Vendor Property Disclosure form and an Agency form.
Establishing The Price Of Your Property
In order to place a fair and realistic value on your property, experience and careful analysis is required. This takes into consideration such factors as location, market conditions, and trends, condition of your home, and its principal selling features. I do not pull numbers out of the air or inflate prices in order to get your listing. After careful inspection of your home and property as well as discussions with you, I do my homework! I prepare an in-depth report which I carefully review with you as soon as possible after our first visit.
Experience has taught me that an overpriced property only serves to help sell the 'competition' in your neighbourhood. The longer a home sits on the market, the lower the eventual selling price is. The final decision regarding listing price is yours. That is why I believe that by providing you with as much information as possible, you are able to reach an informed decision about what asking price is appropriate.
Setting Up The Right Marketing Plan
I will explain the listing form prior to you signing and write a listing that describes your property to its best advantage. There will be a review of the property information and I will obtain copies of receipts, utility costs, surveys, etc. The listing will be promptly delivered to the Real Estate Board for fast exposure to all members of the Multiple Listing Service (M.L.S.). Also, additional pictures and descriptions will be submitted tot he Real Estate Board. This allows potential purchasers to review more fully the details on the Internet or the Board's 'Reilink' program.
The 'For Sale' sign will be installed on your property. It is the 24 hour sales advertisment to attract potential purchasers already interested in your neighbourhood.
I will then arrange for keys and/or lockboxes. An Agent's Open House will then be scheduled to present your property to salespeople who may be showing homes to clients in your area. Public Open Houses (if desired) will also be held as required. In addition, your home will be advertised regularly in the Hamilton Spectator, the monthly magazine New & Re-Sale Homes, monthly ads in the Flamborought Review, and bi-weekly ads in the Real Esate News and Buyers Guide. Placement of advertisements is at the discretion of the salesperson and vendor as outlined in our corporate advertising guidelines.
Negotiating/Closing Your Deal
I am experienced in facilitating the best possible fair deal for you and are legally obligated to represent your best interests. Upon notification of a signed offer on your home, an attempt will be made to contact all other interested parties in order to determine if they wish to also make an offer. All offers will be presented to you, usually in the presence of the selling agent. I will provide you with as much information and advice as possible to help you reach a decision. My role is to maintain confidentiality of information discussed and to ensure that your rights and interests are protected in a legally binding Agreement of Purchase and Sale which involves, should you wish, consultation with your lawyer prior to or during the negotiations.
What Are The Costs Involved?
Commission is the form of payment a real estate office receives from you, the homeowner, for selling your home. It is generally calculated as a percentage of the agreed upon selling price of your home. It is normally payable through your lawyer from the proceeds of the sale when the transaction is completed, usually the day you move out. We in turn reimburse other real estate companies who may be involved in your transaction.
Commission is the largest single expense incurred by the homeowner when selling a home. At Royal LePage State Realty, Brokerage we believe that you should get value for your money. You receive all the services, experience, knowledge and dedication of a unique company of outstanding real estate professionals. Our commission structure is geared to our marketing plan so that you can receive the best price for your home. It is not our practice to offer cut-rate commissions - I would encourage you to focus on the value offered by our services.